Bayer Consumer Health enters menopause category in UK with education hub and product range
New brand 'CanesMeno' to help an estimated 13 million women in the UK
The global life science company Bayer has announced that its consumer health division is entering the menopause category for the first time in the UK with the introduction of the new brand, CanesMeno®.
The launch includes a digital education resource and science-backed product range that includes supplements and a vaginal dryness gel. The aim is to help the estimated 13 million women in the UK who are currently perimenopausal or menopausal.
CanesMeno is from Bayer’s well-established intimate health brand Canesten, which has over 40 years of heritage. The ambition is for a global roll-out by Bayer across other markets in the future.
Daria Costantini, Brand Lead for Canesten at Bayer Consumer Health UK, said:
“Menopause is an area that deserves greater visibility and support.”
“We often talk about women ‘suffering’ through menopause because there’s a lack of knowledge to enable us to take charge of our own health. With CanesMeno®, we aim to educate, destigmatise and offer community support to empower more women to take more control of their health and well-being.”
Overcoming suffering in silence
Menopause is a life stage that every woman will live through, yet there is little education about it, leaving women with limited knowledge and awareness as they reach this life stage. Therefore, perimenopausal and menopausal women can often suffer in silence. Most women associate menopause with ageing, but symptoms can happen before they expect it (2 in 3 perimenopausal women have felt unprepared or blindsided by it and 1 in 2 admitted they didn’t know what was happening to them), leaving many feeling unprepared and confused.
Bayer recognises that a ‘one-size-fits-all’ approach is not effective when it comes to menopause.
CanesMeno®’s support includes a free education platform called CanesMeno® Hub which provide menopause support to those seeking information and guidance on this life stage. With this service, users can track signs of menopause allowing them to log changes, identify patterns, gain their own insights, and feel empowered to have meaningful conversations with their doctor. The resource contains articles and tips from specialists and more, so consumers can better understand and help manage their menopause.
The CanesMeno® product range includes food supplements and a gynecologically tested vaginal dryness gel. While there are at least 48 different physical and emotional signs and symptoms linked to menopause, some of the most prevalent and severe symptoms among menopausal women include hot flushes, night sweats, difficulty sleeping and lack of energy.
A 10-minute e-learning Continued Professional Development (CPD) module is now also available on the Bayer Learning e-platform via the CIG group, plus online learning modules are available for Boots pharmacy teams and healthcare specialists via the Boots Tutor.
Driving meaningful change
Mike Knowland, General Manager for Bayer Consumer Health, Northern Europe said:
“Under our company mission of ‘Health for All, Hunger for None’ we recognise that all women everywhere need greater support and education around this universal experience. By addressing this need, we are making a big step in our sustainability commitments – enabling more people to practice self-care and driving greater access to reduce health inequities, especially in women’s health.”
The CanesMeno® Hub and product range will be available in the UK from 29 January 2025, with products available exclusively to Boots stores and Boots.com. A wider distribution across major supermarkets and grocery stores will continue from early spring 2025.