Berry Fertility partners with Pinnacle Fertility to expand reach across 40 US clinics
Berry is a fertility management app for IVF, IUI, embryo transfer and egg freezing
Berry Fertility, a fertility management app for IVF, IUI, embryo transfer, and egg freezing, has secured its first partnership with a large network of fertility clinics in the US.
Patients across 40+ locations of Pinnacle Fertility will gain access to the Berry Fertility app, which provides critical resources, education, and care management — all personalised to their needs. Pinnacle Fertility’s staff will also be the first to adopt Berry Fertility’s provider software, which uses advanced mobile and AI technology to automate routine clerical work and reduce administrative burdens.
Berry Fertility founder and CEO Irene Alvarado said:
“The fertility industry is undergoing a massive transformation, with fertility clinics scaling up to meet patient demand, and a new generation of patients that expect a more modern set of personalised tools and access to quality education as they undergo what is a difficult, costly, and psychologically taxing procedure — I know because I went through it myself.
“Berry Fertility was created to help both parties with many of the communication, technology, and educational issues that arise. We’re looking forward to bringing this to all of Pinnacle’s patients as part of their commitment to provide excellent patient care.”
Addressing common challenges in fertility care
The demand for fertility treatments has significantly increased over the last decade, but the number of providers has not, placing a strain on both patients and clinics.
Now, combined with the overwhelming amount of paperwork, complicated medication instructions, and frequent visits, more than half of fertility patients in the U.S. switch clinics, typically for non-medical reasons.
Berry Fertility — launched in 2022 by a team of Google alumni with personal experience with fertility treatment — was created to tackle these problems, specifically intake and treatment management for both patients and clinics.
Berry Fertility offers more personalised patient intake with a patient intake assessment and portal, a patient mobile app with appointment reminders and medication information, and integration with fertility EMRs so that there is no extra work for clinical staff and routine tasks such as scheduling and paperwork can be automated.
Studies show that less than a third of registered nurses' time is spent with patients, with most dedicated to clerical tasks. In past partnerships, Berry Fertility saved nurses an average of three hours per day on these tasks.
Pinnacle Fertility will also use Berry’s custom AI chat model to help clinical staff offer text-based support to patients by providing suggestions based on previous interactions. As Pinnacle Fertility gains deeper insights into patient needs, the partnership will grow with additional features aimed at reducing patient friction and improving staff efficiency.
Beth Zoneraich, CEO of Pinnacle Fertility said:
"At Pinnacle Fertility, we are proud to be a leading network dedicated to providing exceptional, personalised care."
"Partnering with Berry Fertility is one element of our broader strategy to elevate the fertility journey through cutting-edge technology and concierge-level, patient-first care. This collaboration enriches our ongoing mission to customize and enhance every patient's experience, ensuring their path to parenthood is supported in the most seamless and compassionate way possible."