Carea launches miscarriage support feature to address gaps in NHS care and pregnancy apps
Health Secretary Wes Streeting has recently acknowledged that support for pregnancy loss has “traditionally been lacking”
A UK-based pregnancy and postpartum wellbeing app is launching a new feature designed to support women following miscarriage and pregnancy loss, highlighting ongoing gaps in both NHS care pathways and digital health platforms.
Carea has introduced a “Healing After Loss” mode within its app, offering users access to expert-led guidance, mental health tools and peer support following pregnancy loss - an area where many women report limited support and unclear clinical pathways.
The launch comes as one in four pregnancies in the UK ends in loss, yet support remains inconsistent. Women experiencing early signs of miscarriage are often advised to “wait and see”, with many describing a lack of clear guidance on next steps and limited access to timely mental health support.
Research suggests the psychological impact can be significant, with around 29% of women meeting the criteria for post-traumatic stress one month after early pregnancy loss, alongside elevated rates of anxiety and depression.
Carea’s new feature combines evidence-based information with tools such as breathwork, journaling prompts, affirmations and guided meditations, alongside access to a community of women with shared experiences. The feature is available free of charge within the app and can be accessed by both new and existing users.
The product was developed by founder Anastasia Shubareva-Epshtein following her own experience of miscarriage, which she said exposed a gap in how both healthcare systems and pregnancy apps respond to loss.
“We have heard from so many women that they feel like it is somehow their fault or they are feeling guilty or ashamed when they experience a pregnancy loss,” she said.
“I experienced first-hand how hard many pregnancy apps make it to report a loss and how insensitive and triggering the whole experience can be. You’re left feeling excluded at the very moment you needed support most.”
Designed sensitivity
The feature also addresses shortcomings in existing pregnancy apps, where users can face distressing experiences after reporting a loss, including continued updates on foetal development or inappropriate targeted content.
The launch sits within a broader shift in attention towards miscarriage care in the UK. Health Secretary Wes Streeting has recently acknowledged that support for pregnancy loss has “traditionally been lacking”, while Scotland published the UK’s first miscarriage patient charter earlier this year.
Despite this growing policy focus, early pregnancy loss remains under-recognised within formal systems. Losses before 24 weeks are not registered in the same way as stillbirths, contributing to what many describe as a lack of acknowledgement and support.
Carea said the new feature is designed to be accessible regardless of when the loss occurred and does not require users to share sensitive personal details to access support.
The company positions the feature as part of a wider effort to support women across the full motherhood journey - from fertility and loss through to pregnancy and postpartum - while addressing what it sees as a persistent gap between clinical care and lived experience.
Carea was launched in April 2025 and has been downloaded 10,000+ times to date.