Clue and Ovum partner to bring affordable fertility tools to UK consumers
Ovum now exclusive distributor of Clue Plus in the UK within the fertility supplements and pregnancy testing category
Clue, the Berlin-based period and cycle tracking app known for its science-driven approach, has teamed up with British fertility wellness start-up Ovum in an exclusive deal that merges digital health with consumer fertility products.
From June, Ovum will become the exclusive distributor of Clue Plus in the UK within the fertility supplements and pregnancy testing category. The move means Ovum customers will gain discounted access to Clue’s premium features—ranging from cycle predictions to advanced symptom tracking and curated expert health content.
“This partnership marks an exciting step forward in our mission to make better reproductive health information accessible to everyone,” said Clue’s Commercial Director, Hugo Marshall.
“Ovum shares our science-led approach and commitment to supporting people through every stage of their reproductive lives.”
Simpler, easier access
The collaboration will extend beyond app subscriptions too. Joint marketing efforts, retail partnerships, and bundled offerings through select fertility clinics are planned. Ovum will also extend Clue perks to its users, offering special discounts on its patented preconception food supplement — now listed in protocols at over 25 IVF clinics — and its recyclable pregnancy tests sold at Tesco and Sainsbury’s.
“We’re thrilled to partner with Clue, a pioneer in menstrual and conception health, to offer more holistic support to people trying to conceive,” said Ovum CEO, Jenny Wordsworth.
“Together, we’re making it easier than ever for UK consumers to access reliable tools and clinically-backed, trusted products to support them on their journey to bring a baby home.”