Clue appoints new CEO
Clue appoints new CEO
Chief Product Officer Rhiannon White will succeed Audrey Tsang as CEO
Female health app Clue has announced Rhiannon White, formerly Clue’s Chief Product Officer (CPO), has been appointed as the company’s new CEO, effective from 16 September 2024.
Rhiannon takes over from Audrey Tsang, who has stepped down after 6 years at Clue in order to focus on her family, as she embarks on an exciting new chapter with her first baby on the way.
Audrey said:
“I have loved every minute of building a world-changing company with the incredible team at Clue and I cannot wait to see what they will achieve next. I know Rhiannon shares my ambitious vision for the global impact Clue can have, and I have every belief in her ability to lead Clue there”.
Rhiannon has been a key part of Clue’s product and growth strategy, and in her 2.5 years in the CPO role, the company has doubled annual recurring revenue, tripled paying subscribers, and quadrupled its conversion rate.
FutureFemHealth spoke to Rhiannon in September 2023 as Clue announced it was introducing a new perimenopause mode to the app.
Before joining Clue in Berlin in 2022, Rhiannon held product leadership roles at Shazam, Vend, and the BBC.
Speaking about her appointment as Clue CEO, Rhiannon said:
“I am constantly inspired by our users, and feel that it is such an incredible privilege to be useful to them, in small or large ways. We have built a sustainable, growing business while also delivering on our mission to support women and people with cycles everywhere. We are now ready and eager to turbocharge that growth.”
Clue is a leading period and cycle tracker, originally founded in 2013 by Ida Tin, who is credited with coining the term FemTech. Ida stepped down as CEO in 2021, appointing Carrie Walter, formerly Clue’s General Counsel, along with Audrey, formerly Clue’s Chief Product Officer, to lead Clue as Co-CEOs. Carrie then stepped down in October 2023, announcing her departure with a poignant article reflecting on leaving her role and grappling with how to ‘have it all’ as a busy and professional parent.