Elvie releases new pelvic health training app - and it's free to use
60% of UK women report at least one symptom of poor pelvic health
FemTech leader Elvie has launched ‘Elvie Strong’, a new app which gives women at all life stages access to simple, smart and supportive pelvic floor training.
In the UK, 60% of women report at least one symptom of poor pelvic health* and one in three mums in the UK experience urinary incontinence.
The free app is a new addition to Elvie’s product portfolio, increasing its range of pelvic floor training solutions - alongside Elvie Trainer, its pelvic floor training device.
Founder Tania Boler said:
“Elvie Strong has been a long time coming. I had my children 13 years ago and I experienced first hand just how little support there was for women’s pelvic floor health, especially postpartum.
“I also learned that this had a knock-on effect on women’s physical and mental wellbeing. I felt a real sense of injustice. Women were being ignored. Again. Fast forward to today and – to coincide with World Continence Week – our latest app launch.
”Empowering women with the tools to master your kegel technique, work your pelvic muscles smartly, and track your progress. Elvie Strong is free, because Pelvic floor health shouldn’t be a luxury.”
A program to stick to
The pelvic floor is a smart set of muscles, but like any muscle, it needs regular workouts to stay strong and healthy.
Elvie Strong provides guided sessions designed to make mastering pelvic floor training (also known as kegels) easier, by explaining the correct technique. It has been designed in partnership with a habit-building expert to build a program that is easy for users to stick to - it helps people progress through the levels from a nimble newbie to a pelvic powerhouse.
Elvie Strong regularly checks in with users too, to provide feedback on the difficulty of the exercises, and so it can meet users at their level.
To help make pelvic floor training more accessible, Elvie will be making the app free - as part of their wider mission to encourage all women to take charge of their pelvic floor health.
*A 2023 report from The Royal College of Obstetricians and Gynaecologists (RCOG) revealed 60% of UK women have at least one symptom of poor pelvic floor health.