Google Health and Flo Health have announced a multi-year strategic partnership bringing together wearable health data and menstrual cycle tracking to develop more personalised health insights, new products and research focused on women’s health.
Alongside the partnership, Google Health has made a strategic investment in Flo. No deal terms were disclosed.
The partnership will allow users to connect data from Flo’s menstrual and reproductive health app with Google Health, combining cycle information with biometric measurements including resting heart rate, heart rate variability, skin temperature and sleep.
Flo, which has more than 80 million monthly active users, will also integrate its data into Google Health Coach, enabling users to receive personalised guidance that takes account of menstrual cycle changes alongside sleep, activity and recovery. Access to the coaching features will require a Google Health Premium subscription.
The collaboration is intended to provide a more comprehensive picture of women’s health across different life stages, from menstruation and pregnancy to perimenopause.
"Women have waited too long for technology that understands their bodies as well as it understands their steps. A.I. is about to change what is possible in women's health - but only if it's built with women in mind, not adapted for them afterward," said Dmitry Gurski, co-founder and CEO of Flo Health.
The first integrations are expected to become available in early 2027, with users able to opt in to sharing data between the two platforms.
The companies also plan to develop new products specifically designed for women, combining Flo’s algorithms and expertise in women’s health with Google’s wearable hardware and sensor technology.
Alongside product development, Google and Flo plan to collaborate on women’s health research, with potential areas of focus including perimenopause, polyendocrine metabolic ovarian syndrome (PMOS), pregnancy and postpartum recovery. Specific research projects have not yet been announced.
"We're making a significant investment in our commitment to women's health. By teaming up with Flo, together with our personalized coaching, research expertise and 24/7 tracking, we can help women understand their health in entirely new ways," said Rishi Chandra, GM Google Health.
Data privacy under scrutiny
Last year, both Flo Health and Google agreed to a settlement in a long-running privacy case where there were allegations of sharing reproductive health data without consent. The new partnership will involve sharing sensitive reproductive health and biometric data between the two platforms, placing data privacy back in focus.
Google said users will need to explicitly opt in before any information is transferred between the apps, with separate permissions required for different types of data and purposes.
Users will also be able to withdraw their consent at any time.
According to Google, Flo data shared with Google Health will not be used for advertising, sold to third parties or made available to other apps or developers through Google’s health platforms.