Kenvue launches 'Versalie' - a digital 'one-stop-shop' platform for menopause
Kenvue is behind huge brands such as Aveeno, Johnson's and Carefree
Global consumer health company Kenvue is investing in the menopause space, launching ‘Versalie’ in the US as a digital ‘one-stop-shop’ platform for menopause.
Many people still struggle with the symptoms of menopause in silence. Kenvue found that 62% of those going through menopause did not discuss it with their doctors. A total of 70% of women experiencing menopause have not discussed reaching menopause with their significant other.
A one-stop-shop marketplace and support
The Versalie platform is a suite of menopause resources, a curated storefront of own-brand and third-party product options, plus in-platform virtual care appointments.
To help raise awareness, Versalie is teaming up with award-winning Actress and Producer, Niecy Nash-Betts to share her personal menopause story around the ‘Last Period; and ignite a conversation about this important chapter of life.
“It took exploring Versalie.com for me to have a menopause ‘a-ha’ moment, all these years later: so many of the symptoms I experienced back then — such as fatigue, mood shifts and thinning hair– were all connected to menopause,” says Nash-Betts.
“I’m so grateful to finally have a better understanding of what was happening to my body and only wish I had a resource like Versalie when I was going through it all.”
A global brand
Kenvue is the world’s largest pure-play consumer health company by revenue. It includes iconic brands such as Aveeno, BAND-AID, Brand Adhesive Bandages, Johnson’s, LISTERINE, Neutrogena and Tylenol.
Kenvue says it’s spent more than three years researching the menopause space - so expect serious focus on this launch and its success.