Global consumer health company Kenvue is investing in the menopause space, launching ‘Versalie’ in the US as a digital ‘one-stop-shop’ platform for menopause.
Many people still struggle with the symptoms of menopause in silence. Kenvue found that 62% of those going through menopause did not discuss it with their doctors. A total of 70% of women experiencing menopause have not discussed reaching menopause with their significant other.
A one-stop-shop marketplace and support
The Versalie platform is a suite of menopause resources, a curated storefront of own-brand and third-party product options, plus in-platform virtual care appointments.
To help raise awareness, Versalie is teaming up with award-winning Actress and Producer, Niecy Nash-Betts to share her personal menopause story around the ‘Last Period; and ignite a conversation about this important chapter of life.
“It took exploring Versalie.com for me to have a menopause ‘a-ha’ moment, all these years later: so many of the symptoms I experienced back then — such as fatigue, mood shifts and thinning hair– were all connected to menopause,” says Nash-Betts.
“I’m so grateful to finally have a better understanding of what was happening to my body and only wish I had a resource like Versalie when I was going through it all.”
A global brand
Kenvue is the world’s largest pure-play consumer health company by revenue. It includes iconic brands such as Aveeno, BAND-AID, Brand Adhesive Bandages, Johnson’s, LISTERINE, Neutrogena and Tylenol.
Kenvue says it’s spent more than three years researching the menopause space - so expect serious focus on this launch and its success.