Lady Technologies, makers of kegg, secures $6.5m Series A to develop vaginal health platform
Lady Technologies uses cervical fluid as a biomarker
Lady Technologies, best known for its fertility tracker and pelvic floor trainer called kegg, has secured a $6.5 million Series A round to develop its vaginal health platform and expand its insights beyond conception. Relentless Consumer Partners led the round.
Lady Technologies' kegg device measures changes in cervical mucus to identify women’s full fertile window. Then, kegg's proprietary vaginal health platform provides women with actionable health insights. To date, Lady Technologies has supported 50,000 women and families on their trying-to-conceive journey.
Kristina Cahojova, Founder & CEO of Lady Technologies said:
"I was shocked that women were being asked to determine changes in cervical mucus using their fingers. I set out to build a technology-driven product, to change the status quo and to enable every woman to have total agency over her own body.
"Our unique form factor allowed us to collect the largest dataset on cervical fluid changes, enabling us to develop the first comprehensive vaginal health platform to provide women with unique unparalleled insights into intimate health and fertility.”
Surfacing vaginal health information
With this round of capital, Lady Technologies will invest in its proprietary technology, research and development on cervical mucus and adjacent vaginal health markers.
Lady Technologies will expand applications for women from trying to conceive, to postpartum, contraception and beyond — surfacing vaginal health information that has long been overlooked.
While cervical mucus is a known biomarker for fertility, the applications to support women beyond conception are vast including non-hormonal birth control and infections.
Lady Technologies' Board of Directors is chaired by veteran investor, CEO of Relentless Consumer Partners, and prior CEO of TB12, John Burns. He said:
"We believe women's health is at an inflection point. Lady Technologies has demonstrated product-market fit in its core trying-to-conceive market and there is tremendous potential for other applications of the technology.”
"Consumer wellness is rapidly evolving, and we think Lady Technologies' bold approach to women's health has the potential to drive outsized success."
John Burns is joined by Tara McRae, SVP of Marketing and Brand Strategy for North America at Puma, Michael Horvath, founder and prior CEO of Strava, and Lady Technologies CEO and COO, Kristina Cahojova and Sylvia Kuyel.
Michael Horvath said:
"There is a gap in the market for companies built for women-first, and there is tremendous potential for Lady Technologies to drive community and lifetime engagement for women with the health platform we are building.”