Mila raises $2.5m pre-seed to develop beauty-inspired intimate wellness products.
Aiming to bring more innovation to the category
US intimate wellness startup Mila has raised $2.5 million in an oversubscribed pre-seed funding round to expand its portfolio of design-led intimate wellness products.
The round was led by Mensch VC, with participation from Sticker Ventures and a group of angel investors and advisors from Spotify, Dyson, Tetra Pak and BrewDog.
Founded by Ada Trujillo and Kim Aviv, Mila is developing products that combine intimate wellness with beauty and self-care. The company says it aims to bring more innovation to a category where product development has largely focused on suction technology for more than 15 years.
“For years, beauty brands have taught consumers to be intentional about what they put on their skin. The industry transformed everyday products into rituals. Intimate wellness never got that same evolution,” said co-founder Ada Trujillo.
“We saw an opportunity to build for a generation of consumers who have turned self-care into a lifestyle and finally give the category its beauty era.”
Mila said the funding will be used to accelerate product innovation and expand its patent-pending portfolio, which includes Aura, a four-in-one intimate wellness device, and Bloom, a hydrating intimate gliding mist.
“The response from investors reinforced what we’ve believed from day one – women are ready for a more modern approach to intimate wellness,” said co-founder Kim Aviv.
“This funding allows us to invest even further in product innovation, thoughtful design, and creating entirely new experiences for women.”