Mira launches new 'hormone health clinic' as accessible alternative to IVF
The telehealth services focuses on a whole-body integrative approach
Hormonal health company Mira, which provides at-home reproductive health solutions, has launched an online ‘Hormone Health Clinic for Fertility’ aimed to help people who are struggling to conceive.
Hormone Health Clinic is a new telehealth service offering personalised guidance throughout the fertility journey, with a focus on an integrative (whole-body) approach.
The clinic is an accessible alternative to assisted reproductive technology (ART) and in vitro fertilization (IVF) - as awareness grows of the need to provide more ‘non-IVF’ and ‘pre-IVF’ options for people.
Patients can access personalised support from fertility professionals throughout the conception journey, focusing on addressing hormonal imbalances, streamlining nutrition and gut health, setting up effective exercise routines and improving mental health.
Barriers to entry for fertility treatment
One in 5 people in the US are affected by infertility, according to the CDC. The use of assisted reproductive technology (ART) has doubled in the past decade – as many as 2 million babies in the States are conceived through IVF each year.
However, there are a number of barriers to entry to fertility treatments, including the high cost of IVF treatments, relatively low success rates, and shortage of fertility clinics staff.
While clinics are performing around 250,000 IVF cycles per year, they need to be doing a million-plus to meet a growing demand.
An integrated full-body approach with a focus on hormonal health, well-being and mental health can be a more accessible alternative for people struggling to have a child.
With factors like lifestyle, mental health & well-being shown to affect women's fertility, Mira offers a full-body approach with a focus on hormonal health, nutrition, gut health, exercise routines, stress management, sleep quality and emotional support. The purpose of this program is providing a less invasive and more affordable fertility care compared to traditional in-vitro fertilization or ART, that stay out of reach for many.
Comfort and clarity
A recent study, conducted by Mira in partnership with Pelex, showed that at-home hormonal tracking can be a more accessible alternative to IVF, while also providing more comfort and fertility clarity for patients.
As a result of the trial, 44% of participants, previously qualified as infertile, got pregnant after 2 months of trying, while 72% of people received accurate diagnoses thanks to regular at-home hormonal tracking with Mira. To compare, IVF success rate is just about 40%. With 30% of couples qualified for IVF suffering from unexplained infertility, the transparency, this fertility clarity, brings tangible relief.
Sylvia Kang, CEO and Founder of Mira, was motivated to start a Hormonal Clinic for Fertility after some amazing feedback from customers. One customer, initially qualified for IVF, used Mira Fertility Monitor and got a positive pregnancy test a night before the surgery.
Later, a study confirmed the potential of at-home hormone tracking to substitute IVF, which gave another push to starting the program.
Sylvia Kang, CEO of Mira said:
"With Hormone Health Clinic we want to assist women throughout their pregnancy journey by personalized maintenance of hormonal health, general wellbeing and emotional support. By this, we want to make the whole fertility journey less stressful for women, with no need to spend lots of time on useless and impersonal appointments with OBs, painful injections, blood drawings and frequent doctor visits, like in the IVFs process.
Our fertility coaches have already helped more than 1,000 women, and with the Health Clinic for Fertility we hope to help even more".
What makes Mira Hormonal Clinic for Fertility special is professional assistance of fertility advisors paired with unique hormonal tracking technology of Mira Fertility Monitor. Designed by scientists and OB/GYNs, Mira is the only at-home fertility monitor on the market using quantitative technology.
Mira's mission as a hormonal health company is to make a change in the women's health industry by giving women ownership over their data and thus, their reproductive health. In the future Mira aims to become a 360-degree at-home health service provider by bringing solutions in hormone health monitoring, early pregnancy tracking, hormone health courses & community, stress hormones monitoring, etc.