Monarch launches to power independent, membership-based women’s health practices in U.S
New platform provides back-end support so physicians can focus on care, not operations
A new healthcare platform, Monarch, has launched to offer physicians the infrastructure to build and run their own independent, membership-based women’s health practices.
By handling operations, technology, marketing, and staffing, Monarch allows clinicians to focus on delivering personalised, relationship-driven care — without giving up ownership or clinical autonomy.
Monarch says the model is aimed at addressing burnout among women’s health physicians and providing an alternative to high-volume, insurance-driven practice. Recent reports show that nearly half of U.S. physicians report experiencing symptoms of burnout, which particularly impacts women’s healthcare where complex care requires longer consultations that current reimbursement models fail to adequately support. Women across the country also face increasing delays, dismissals, misdiagnosis, and fragmented care.
“Monarch was built to address a fundamental failure in healthcare: The system is broken, and it’s women who are too often overlooked, underserved, and left behind,” said Anna Lohrfink, Monarch’s co-founder and chief product officer.
“Our mission is simple: Empower great doctors to deliver the care women deserve—personal, proactive, and focused on helping them thrive in every stage of life.”
Building a healthcare system as it should be
The company enters the market amid rising concerns over physician burnout and patient dissatisfaction. The current system, Monarch says, makes it difficult for doctors to spend the time necessary to address the full complexity of women’s health needs. The membership-based model gives physicians the flexibility to maintain smaller patient panels, offer extended appointments, and prioritise preventive care.
“Monarch makes it possible to practice medicine the way it was always meant to be practiced—rooted in deep relationships, centered on the full spectrum of health, and driven by clinical excellence,” said Dr. Suzanne Gilberg, the company’s chief clinical officer.
“We’re not opting out of the healthcare system—we’re building what it should have been all along, for both patients and physicians.”
Unlike other platforms in the space, Monarch does not take equity in the practices it supports. Instead, it positions itself as a behind-the-scenes partner, handling infrastructure while physicians retain independence.
"This is about giving physicians their professional identity back," added Lohrfink.
"When doctors are free to build meaningful relationships with patients—without the noise of administrative red tape—healthcare finally does what it’s meant to do: help people live healthier, fuller lives."
Monarch’s leadership team brings experience from across healthcare delivery, digital health, and operations, backed by clinical advisors with expertise in women’s health and direct care models.