Natural Cycles launches postpartum support mode - with new 'Is mommy ok?' campaign
Natural Cycles partners with Postpartum Support International for its launch
Natural Cycles, a leading women's digital health company and maker of the world's first FDA Cleared birth control app, has launched a new mode - NC° Postpartum -specifically tailored to help guide new mums recovering physically and mentally from childbirth.
NC° Postpartum builds on the other three modes already available within the app – NC° Birth Control, NC° Plan Pregnancy, and NC° Follow Pregnancy – providing users with support throughout their fertility journey.
"While most people associate Natural Cycles with preventing pregnancy as the world's first birth control app, we are deeply committed to going beyond birth control and providing solutions for other unmet needs within women's health," said Dr. Elina Berglund Scherwitzl, CEO and Co-Founder of Natural Cycles.
"Our goal with NC° Postpartum is to provide every mother with a supportive resource that I and many others lacked during this crucial time. And while we aim to raise awareness using star power, the real stars are all the moms out there who often put their own needs aside. It's time we give them the support they deserve."
Joining with Postpartum Support International
To launch the new support, Natural Cycles has joined with Postpartum Support International working towards the shared goal of improving mental and physical maternal health. The partnership gives NC° Postpartum users easy access to PSI's wealth of resources via the Natural Cycles app, including direct access to PSI's mental health hotline.
The partnership also launches a campaign - ‘Is Mommy Okay’ to bring attention to the postpartum experience.
"We are excited to partner with Natural Cycles on this groundbreaking campaign, as it presents a unique opportunity to shine a greater light on perinatal mental health," said Wendy Davis, executive director of Postpartum Support International.
"At least one in five women experience depression or anxiety during the perinatal period, so our hope is this campaign will raise greater awareness about the prevalence of perinatal mental health disorders and empower individuals with knowledge, support, and resources, ensuring that no one faces these challenges alone. To all mothers suffering, we see you. You are not alone. This is temporary. With help, you will feel like yourself again."
Is Mommy Okay campaign launches
The new "Is Mommy Okay?" campaign leverages star power to bring real-life postpartum struggles to light while raising awareness for necessary postpartum resources.
It asks the all too important and often forgotten question – "Is Mommy Okay?" – in an unconventionally glamorous PSA video that premiered on YouTube. Viewers are transported to a 1950s sitcom-esque world, where they are met with a satirical yet meaningful message about the postpartum experience. The audience is reminded of how far society has come and how far it still has to go when it comes to supporting women's postpartum care.
Through this bold campaign, Natural Cycles, PSI, and their cast of high-profile mothers, including Halle Bailey (Actress / Star of Little Mermaid / Singer), Ashley Tisdale (Actress / Entrepreneur / Mental Health Advocate), Tess Holliday (Plus Size Supermodel / Diversity and Inclusion Director of H&M and Pinterest), Stephanie Beatriz (Star of Disney's Encanto & Brooklyn 99 / Out's 100 / Bisexual Activist), and Elaine Welteroth (Author / Former Teen Vogue EIC / Activist / Founder of BirthFUND), make a powerful effort to charmingly destigmatize maternal mental health by sharing their own postpartum experiences.
"There is so much information about how to care for a new baby, but what about the mom?," said PSA mom Tess Holliday. "Society needs to do a better job of attending to her needs, especially during those early months when the transition is so mentally and physically tough. That's why I gravitated towards this campaign. It so beautifully paints the picture of what I was feeling. I'm proud to be a part of a campaign like this with Natural Cycles and Postpartum Support International, who fearlessly drive postpartum care forward."