ŌURA reveals its smart ring users are now predominantly women for first time
Member demographics have shifted in the past year as a result of investment in women's health features
Smart ring company ŌURA has announced it has surpassed more than 2.5 million Oura rings sold - and women now comprise the majority of its users for the first time.
In the last few years Oura ring has intentionally invested women’s health - boosting the number of women’s health features, partnering with a growing ecosystem of women’s health start-ups and contributing to a better understanding of women’s health with its dataset.
“As a result of Oura’s continued investment in women’s health, member demographics have shifted in the past year from primarily male to 59 percent who identify as female and 41 percent identifying as male,” said Dorothy Kilroy, chief commercial officer of ŌURA.
“It’s clear that our investments in women’s health are resonating and we’re committed to continuing to develop products, such as Cycle Insights, that help women understand their unique physiologies.”
Adding new features for women’s health
Oura ring has added a number of new women’s health focused features in recent years:
In late 2022 Oura launched its initial women’s health feature, Period Prediction, which used key biosignals to provide a five-day prediction window for the start of your next cycle and period onset.
In late 2023 it released Cycle Insights, offering a more detailed way to track your menstrual cycle, learn more about each stage, and accurately predict menstruation based on temperature trends, not just a calendar.
In March 2024, Oura launched Pregnancy Insights, which supports women throughout their pregnancy with guidance and education.
In May 2024 Oura updated and expanded its cycle insights feature with new capabilities including cycle length, variability and period length.
All of these additional benefits have proven Oura ring to be an holistic support for women’s health rather than simply for a small set of tracking benefits.
This also comes as women have become more aware of the benefits of switching from a smart watch to a more discreet smart ring wearable.
Partnerships and driving innovation
As well as new features, Oura has a growing partnerships list with women’s health partner platforms including Clue, Flo, Glow and Natural Cycles.
Oura is also driving innovation in technology and healthcare in women’s health by leveraging its extensive data set. The company recently joined forces with Clue and the University of California, Berkeley, to conduct an innovative perimenopause research study using Oura Ring to better understand and predict the changes women experience during perimenopause and menopause.
“It’s undeniable that 2024 is the year of the smart ring,” said Tom Hale, chief executive officer of ŌURA.
“And with over 10 years of unparalleled insights, leadership in accuracy, and a culture of research and validation, we’re excited to be at the forefront of this category’s momentum.”