OVA launches egg health supplement to 600+ UK Boots stores
Billed as the UK's first 'egg health brand'
A new fertility supplement brand designed to boost egg health has launched to the UK in the major pharmacy and health store Boots.
A total of 600 Boots stores will stock products from OVA, which is billed as the ‘UK’s first egg health brand’.
The launch includes four hero supplements, OVAHer (Fertility & Pregnancy Support), OVAHim (Advanced Sperm Support), OVAPlus (Advanced Hormonal Support) and OVAOmega (Reproductive Vegan Omega 3), which are all clinically- backed and designed and tested to support and improve egg health, sperm quality and better overall reproductive health.
OVA was founded by Net-A-Porter Alumnis, former Beauty & Health Editor, Danielle Fox-Thomas and a former Beauty & Wellness buyer, Kat Lestage. Frustrated with the women’s health supplement space they joined forces to deliver high quality fertility and prenatal formulas without the high price point. Having both faced the challenges of fertility through recurrent miscarriage and IVF, they set about developing products and a brand that could hand hold women through every stage of their reproductive health.
Danielle Fox-Thomas, Co-Founder and Chief Egg Officer, said:
“As an IVF connoisseur, I quickly understood the importance of supplementing with the right nutrients in their most bioavailable forms alongside fertility treatment to improve my chances of having — and carrying — a healthy baby to term. I wanted to marry the very best in reproductive health and nutritional science together and create supplements that were both results driven and accessible. At OVA, we believe fertility isn’t a privilege, but a right for all.”
Kat Lestage, Co-Founder and Chief Ova Officer said:
“There is a very clear gap in the market for a modern yet accessible reproductive health brand like OVA, where it simplifies the science of pre-conception and pregnancy and delivers on efficacious products that better serve today’s prenatal consumer. We truly believe that this human + scientific approach to women and men at every stage of their fertility journey is a game-changer and could forever change how we talk, think and approach egg and reproductive health. We’re here to make baby-making better”.
Four OVA supplements
The full OVA range is third-party tested, gluten free, pregnancy safe and is B-Corp certified.
The OVAHer Fertility & Pregnancy Support is a prenatal with 26 nutrients such as Choline, Folate, high strength Vitamin D & Magnesium. It has been formulated to be taken in the 3 months leading up to trying to conceive or egg freezing to enhance egg quality and ovarian reserve, throughout all nine months of pregnancy to support implantation and baby’s foetal development, and postpartum to fast-track hormonal recovery.
OVAPlus Advanced Hormonal Support is formulated for those with PCOS, Endometriosis or those who are coming off hormonal contraception, going through egg freezing or turning to IVF. Using a blend of 7 stand-out nutrients proven to support hormonal imbalances, encourage regular cycles, support symptoms of PCOS & Endo and improve egg and embryo quality and IVF success rates.
OVAHim Advanced Sperm Support enhances sperm motility (speed), count (volume) and morphology (shape), and the 27 scientifically backed bioavailable nutrients also support energy levels, immune function and help maintain healthy testosterone levels.
Finally, OVAOmega Reproductive Vegan Omega 3 is a sustainably sourced, ocean-approved vegan omega-3 derived from a potent and pure form of algae. Delivering a high dose of DHA to regulate hormones in ovulation, encourage follicle development, increase blood flow to the uterus and reduce inflammation (particularly good for conditions like PCOS and endometriosis). For men, the DHA is also crucial in maintaining healthy sperm function and improving sperm quality.