OVUM expands fertility support range in Sainsbury's
The fertility wellness brand will introduce its patented preconception supplement
Fertility wellness brand OVUM has expanded its partnership with national retailer Sainsbury’s, launching its patented Time to Conceive® Supplement into supermarkets across the UK.
As of this week, the supplement will be stocked in a further 183 Sainsbury’s stores.
The expansion follows OVUM’s entry into 345 Sainsbury’s stores in April this year with a UK-first fully-recyclable early detection pregnancy test.
Founded in 2020 by pro Endurance Athlete and Polar Explorer Jenny Wordsworth, OVUM is disrupting the fertility space with science-backed, doctor-led products aimed at supporting conception and overall fertility. OVUM is a certified B Corp, and the supplement is its flagship product.
Jenny Wordsworth, founder of OVUM, said:
“We are thrilled to extend our partnership with Sainsbury’s by introducing our Time to Conceive® supplement into 183 additional stores. At OVUM, we are committed to providing effective and fully recyclable products for those on their fertility journey.
“This new supplement listing with Sainsbury’s underscores our mission to support individuals from the very start of their conception journey, and demonstrates the retailer’s knowledge on the importance of offering high-quality products to consumers experiencing infertility.”
A doctor-formulated supplement
OVUM’s supplement is particularly aimed at supporting anyone with PCOS, irregular cycles or low ovarian reserves and it has been doctor formulated using data from over 550 clinical studies, based on the highest-level and latest available clinical evidence. OVUM also updates the formula annually in-line with any new discoveries. The formula contains a patented form of Micro Active CoQ10™, exclusively available in OVUM products, which has been shown to be 3.7 x more absorbable than regular CoQ10.
The supplement is made in the UK and is free from all allergens, artificial colourings, preservatives and flavourings. In-line with OVUM’s Early Detection Pregnancy Test, the materials used to package the supplement are also fully recyclable. Everything can be placed in household recycling, and all the materials used are BPA and phthalate free.
This listing shows Sainsbury’s confidence in the OVUM partnership and is a great step forward in ensuring the fertility community has access to high-quality, science-backed products.