Pumpspotting's national bus tour acquired by advocacy group Chamber of Mothers

Bus tour had been community-building strategy for Pumpspotting

Chamber of Mothers, an influential U.S organizatoin advocating for mothers on critical issues like paid leave, affordable childcare, and maternal health has announced the purpose-driven acquisition of the Pumpspotting National Bus Tour.

In 2024, the Pumpspotting National Bus Tour—supported by partners like Aeroflow, Munchkin, Attn: Grace, Cimilre, Stonyfield, and many more—achieved 45,000 on the ground touchpoints, 1.7 billion in media reach, and 2 million organic social media impressions.

Pumpspotting previously used the National Bus Tour to drive community building and product discovery. This strategic acquisition will now enhance the Chamber’s mission to unite mothers nationwide, strengthen its advocacy efforts, and broaden its grassroots impact. Chamber of Mothers currently empowers 4 million mothers directly and reaches up to 20 million people each month.

“We are thrilled to welcome the Pumpspotting National Bus Tour into the Chamber of Mothers family,” said Erin Erenberg, Executive Director of Chamber of Mothers.

“This acquisition strengthens our support and advocacy efforts, providing a powerful platform to connect with mothers nationwide, mobilize action, and expand our impact. It marks a pivotal moment in our journey to create lasting change for families across the U.S.

“The National Bus Tour, as a mobile hub, will support the engagement of our growing chapters and leadership, build grassroots power, and accelerate our work uniting parents and transforming policies,” she added.

Pumpspotting’s positive impact

Pumpspotting has spent nearly a decade transforming maternal health by turning the baby-feeding experience into a positive and empowering journey for mothers. In 2024, the company achieved a 600% revenue increase, fueled by the success of its national bus tour and the expansion of its enterprise business technology. Through accessible technology, workplace initiatives, and unique in-person experiences, Pumpspotting has positively impacted over 100,000 postpartum mothers. By connecting them to a supportive community and providing essential resources and encouragement, it has helped reduce isolation, build confidence, and offer real-time maternal care support.

“This acquisition presents a powerful opportunity to expand the last decade of community building and serving breastfeeding mothers through our mobile platform, workplace solution, and in-person experiences. It’s incredibly meaningful to see this vital work evolve with the acquisition of the National Bus Tour.

“I am thrilled to work alongside the Chamber of Mothers leadership team and our amazing corporate partners to bring the 2025 Mothers United Tour to millions of mothers across the U.S.,” said Amy VanHaren, Founder & CEO of Pumpspotting.

The 2025 Mothers United Tour will partner with over 45 Chamber of Mothers chapters across the U.S., driving corporate partnerships and consumer memberships, fueling the Chamber’s advocacy efforts and critical programs.

“With the acquisition of the National Bus Tour, Pumpspotting is able to focus on the next phase of its core business—empowering new mothers through a digital platform that provides personalized baby-feeding support and community-driven guidance,” said Alisa Marie Beyer, Chief Operating Officer, Pumpspotting.

“Our app has supported over 3 million feeding sessions through partnerships with over 60 enterprise companies from mid-market to Fortune 500s. We’re committed to helping mothers build confidence, reduce isolation, and feel supported every step of the way.”