'Smart underwear' start-up Fibra secures $1.25m pre-seed round
The wearable helps women track and monitor their reproductive health
A start-up which is developing innovative ‘smart underwear’ to help women track and monitor their reproductive health has secured a $1.25 million USD ($1.7 million CAD) pre-seed round.
Canadian-based Fibra is developing underwear that contains a non-invasive wearable device that can track data. Once connected to the Fibra app it allows users to access insights about their reproductive health and fertility.
Founder Parnian Majd said:
We are excited to announce the successful close of our oversubscribed pre-seed fundraising round.”
“This milestone reflects the strong confidence and support from our investors, including prominent Canadian and US-based VCs. This funding will accelerate our mission to revolutionize women’s reproductive health monitoring and drive the next phase of our innovation.”
Hassle-free tracking
Fibra plans to continue to develop its product - with an ultimate goal of improving the chances of pregnancy thanks to its stress-free and hassle-free method of fertility tracking. It will also provide mental health support via its app.
Parnian said:
“We live in the 21st century and yet women have to go through a lot of trouble to get useful data on their reproductive health. Why can’t we monitor our reproductive system/health at home the same way that the Apple watch monitors your heart’s health?! Why does this topic have to be so taboo that women have to sort out their problems in private? I started fibra with the mission to break this taboo and empower women to have the maximum information regarding their reproductive health and reproductive system to take the right action at the right time.”