Support for midlife and menopause 'sandwich generation' thanks to Midi Health and Cleo partnership
Support for midlife and menopause 'sandwich generation' thanks to Midi Health and Cleo partnership
Midi is the first and only perimenopause and menopause care provider to work with Cleo, whose reach extends to approximately 3.5 million people worldwide.
Midi Health, the leading virtual care clinic delivering expert medical care for women navigating perimenopause and menopause has announced a partnership with Cleo, the only global end-to-end caregiving platform that supports employees through every stage and phase of life.
This partnership with leading family care platform expands Midi Health's rapid growth in the employer space; now available in all 50 states.
A complementary partnership
Midi is the first and only perimenopause and menopause care provider to work with Cleo, whose reach extends to approximately 3.5 million people worldwide.
The combination of Midi's expert medical care with Cleo's caregiver support services allows employers to give members individualised guidance and connect them efficiently to the care they need.
During perimenopause or menopause, women may go to as many as five different doctors seeking solutions to seemingly disparate concerns. Multiple tests and unnecessary medications (including antidepressants and sleep aids) may be prescribed for what are actually easily treated perimenopause or menopause symptoms. Cleo's Guides will work with members to evaluate and provide coaching support for their self care needs, and will refer to Midi for expert perimenopause or menopause care when appropriate.
Supporting the ‘sandwich generation’
For many midlife women, menopause arrives in the midst of being in the ‘sandwich generation’ - an apt description for the pressure pot of responsibilities including children, ageing parents and busy careers.
Madhavi Vemireddy, CEO of Cleo, explains the benefits of the Cleo-Midi collaboration through this anecdote:
"Imagine a 48-year-old woman who is a senior leader in a large organisation, who happens to be in the Sandwich Generation, caring for both her ageing father and two teenage children. With ambitious business goals to meet, her productivity is dipping. She struggles with poor sleep, unexplained anxiety, sudden weight gain, and brain fog that sometimes makes it difficult to remember colleagues' names,"
"She turns to Cleo to get support for her family—and herself—and her dedicated expert Guide is able to decipher that some of her medical concerns come from caregiving and parenting stressors, but some may come from menopause.
"Midi then steps in, providing her with a clinician highly-trained in perimenopause and menopause. Her clinician listens to her concerns and prescribes a combination of hormone replacement therapy, supplements and lifestyle modifications. Simultaneously, Cleo's Guide finds her an in-home health aide for her father and coaches her on the college admissions process for her teenager, helping to reduce her caregiving stress. Within 60 days, this leader feels better physically and emotionally, with her productivity and confidence restored."
Midi Health recently expanded access to employers in all 50 states and is rapidly adding new corporate customers across a variety of industries from tech and education to consumer products.
Joanna Strober, CEO and co-founder of Midi Health said:
"We are thrilled to partner with Cleo to ensure women get the care and support they need during this critical transition. Hormonal change impacts a significant portion of the workforce–including women as young as their 30s,"
"Employers can ensure that women stay healthy and that productivity is not impacted by supporting this critical benefit."