Unfabled launches own-brand supplement range in Boots
The range has been developed using data Unfabled's dedicated consumer insights and research platform.
Women’s health and wellness platform Unfabled has today launched a nationwide partnership with Boots, the UK’s leading health and beauty retailer to bring Unfabled Essentials, the platform’s supplement line, to 50 Boots stores nationwide.
Boots customers will be able to shop Unfabled supplements by symptom including bloating, period pain, poor sleep and anxiety. The range includes six Unfabled Essentials products in capsule and gummy form.
Unfabled was founded in 2021, originally as an online marketplace to bring together a fragmented landscape of women’s health products.
However, in June Unfabled announced that it would develop its own supplement line, created ‘by women, for women’ to further meet the unmet needs of women.
The range has been developed using data from Unfabled’s dedicated consumer insights and research platform ‘Unfabled Labs’. This platform is able to harness over 10 million data points leverage insights from over 500,000 women and non-binary individuals. Unfabled is the first of its kind to use pioneering research like this to advance women’s health products.
Hannah Samano, Founder and CEO of Unfabled said:
"Our vision has always been to rewrite the consumer experience for women’s health. Women face unique health challenges, with 90% experiencing difficult hormonal symptoms each month. Yet insight from our community indicates supplements and health products are often confusing, expensive, and rarely created with women's input. Unfabled exists to change that.
“With the power of Unfabled Labs, we can create products women actually need, and we’re thrilled to see such demand for our Essentials range, now available nationwide in Boots.
“It's a dream to have Unfabled products stocked in Boots, a shop so many of us grew up with. Like Boots, our customer base spans all life stages, from puberty to post-menopause, making this partnership a natural fit."
To date, the Essentials line has received glowing reviews, with one customer sharing: “You’ve given me my life back, thank you.”
The nationwide rollout in Boots caps off a year of milestones for Unfabled, including closing a $1.6M seed round and launching both Unfabled Essentials and Unfabled Labs. Unfabled has also been named one of the fastest-growing UK Femtech companies by Beauhurst for the third consecutive year.
Hannah continued:
“Unfabled’s mission to eliminate the stigma surrounding women’s health aligns seamlessly with Boots’ dedication to accessible wellness. Together, this partnership empowers women across the UK to take control of their health with confidence and ease.”