Unfabled secures $1.6m funding for its destination women's health marketplace
Brings total investment to $2million and now sets sights on data for good
The data-driven health platform Unfabled has announced a new $1.6 million funding round, as it further establishes itself as the go-to destination for sustainable women’s health and wellness products.
Founded in 2021 by ex-Unilever employee Hannah Samano, Unfabled delivers curated and personalised solutions for women. Over 300,000 people are using Unfabled to discover effective treatments for a range of conditions, from menstrual cramps to pregnancy and menopause.
After answering a series of questions about their hormonal and health priorities, Unfabled provides users with a curated selection of trusted and effective products to support their needs.
Hannah Samano, Founder and CEO of Unfabled said:
“Despite 90% of the UK’s 33.8 million female population experiencing monthly hormonal symptoms, women’s health has for too long been fragmented and underserved. Unfabled has already empowered thousands of women to find effective treatments for common, yet hugely disruptive, hormonal and reproductive conditions like PMS, Polycystic Ovary Syndrome (PCOS), endometriosis and menopause.”
Investors for Unfabled
This raise brings total funding to $2 million.
Prominent investors joined the seed round including Morgan Stanley, Exceptional Ventures, Atomico Angels, Founders Factory, Chai Ventures, SyndicateRoom, and 3 Sisters Ventures.
Angel investors, the majority of them women, also joined from across technology and healthcare. They include Maya Ghosn (a scout for Sequoia) Shefali Roy (Apple, TrueLayer), Elaine Groenestein (first angel at Elvie), and Fiona Pathiraja (Healthcare investor and philanthropist).
The future of Unfabled
Unfabled will use funding to fuel the growth of its consumer platform, as well as develop its in-house data science - a core element of its B2B channel offering.
Unfabled’s market intelligence platform, the B2B element of the product, provides crucial insights into consumer behaviour for healthcare and businesses to drive future advancements in women's health.
Hannah continued:
“A major cause of the gender health gap is the lack of sex-aggregated data which causes a lack of insight and understanding across women’s health. We’re building the most user-friendly platform possible while also filling the massive gap that continues to exist in health-related data. The more we understand about female health, the more laser-focused we can become on improving it.”
Sanghamitra Karra, Managing Director and EMEA Head of the Morgan Stanley Inclusive Ventures Group, said,
“We have been impressed both by Unfabled’s platform and their reach, partnering with leading brands in the space. With an engaged community of 50,000 women and educational content on women’s health reaching 40M+ views, Hannah and the team’s proven organic approach has enabled Unfabled to grow impressively since 2021.”
Matt Cooper, Co-Founder and Executive Chairman, Exceptional Ventures:
“When investing in a company, our primary focus is finding businesses that match our vision of helping people to live happier, healthier and longer lives. At the same time, we’re looking for the most talented entrepreneurs capable of delivering on that vision. Unfabled was a clear fit on both points, we were instantly taken by its mission to support women’s hormonal health. Unfabled’s data-led platform empowers women to discover products and services often overlooked by mainstream healthcare and provides a consumer-friendly solution to a long-standing problem that affects so many lives. Hannah is a brilliant founder whose intellect, passion and drive for her business and its mission were irresistible.”