Wild.AI’s core assets acquired by Zepp Health in move to expand women’s performance tech
Wild.ai known for hormone-informed training
Zepp Health, the parent company behind the Amazfit line of smartwatches, has acquired the core assets and intellectual property of Wild.AI, a women’s health platform known for its focus on hormone-informed training. The deal, completed at the end of August, also brings select members of Wild.AI’s leadership team into Zepp Health.
Wild.AI has carved out a following by tailoring fitness and recovery guidance to women’s hormonal cycles and life stages, from menstruation to menopause. Its app helps users “Track, Train, Fuel and Recover” by combining daily symptom logging with integrations across wearables such as Garmin, Apple Watch, and Amazfit. Backed by hundreds of scientific papers, the platform offers adaptive nutrition and training advice, educational content, and reports designed to reduce injury risk and improve body awareness for both elite athletes and everyday users.
Builds on existing partnership
The acquisition builds on an existing collaboration: earlier this year, Wild.AI launched a mini-app on Amazfit’s Active 2 smartwatch. That partnership signalled Zepp Health’s growing commitment to addressing the needs of female athletes, an area long under-served by mainstream fitness tech.
“Rather than reinventing the wheel, we saw an opportunity to make it run smoother and faster—by integrating Wild.AI’s cutting-edge capabilities into our performance ecosystem,” said Scott Shepley, Head of Global Marketing at Amazfit.
“This is a major step forward in delivering meaningful value to female athletes across the world.”
For Wild.AI, founded by Hélène Guillaume, the move represents a chance to scale.
“Wild.AI was born from a desire to build for women first—not as an afterthought,” Guillaume said.
“Zepp Health shares our belief that physiology-informed tools are critical for women to thrive in sport.”
Zepp Health said it will continue to support the existing Wild.AI app across iOS and Android, including compatibility with third-party wearables. At the same time, it plans a global rollout of Wild.AI features across Amazfit devices, starting in the United States.
Founded in 2015, Amazfit has become a global player in the smartwatch market, with products sold in more than 90 countries. Zepp Health, headquartered in the Netherlands, positions itself as a health technology company delivering science-backed insights through its cloud-based platform.
For women already using Wild.AI, the acquisition promises continuity - but also, potentially, wider reach and further investment in the capabilities.