Winona launches menopause community app as stigma-busting support network goes digital
Connection, resources and real-world events for women navigating midlife hormonal changes.
With growing momentum behind the push to normalise menopause and expand access to support, US-based telehealth startup Winona has launched a new app designed to offer connection, resources and real-world events for women navigating midlife hormonal changes.
The company, which provides online consultations and bioidentical hormone therapy, says the Winona app builds on the success of its existing Facebook community and marks a new chapter in its efforts to empower women beyond the clinic.
“The Winona app is an exciting and meaningful next step for our company,” said Ashlie Beiter, Winona’s Founding Partner and VP of Marketing.
“Over the years, our Facebook group has grown into a powerful community of thousands of women supporting one another, sharing stories, and forming real friendships both online and in person.
“With the launch of our own dedicated app, we now have the opportunity to reach women on an even deeper level. The app will also help us foster real-world connections by making it easier for women to find and join live events in their area with other Winona patients.”
Community-driven connection
The platform offers a mix of virtual and in-person programming, including live Q&A sessions with doctors, wellness courses, informational content, chat groups, and location-based events, giving users a chance to access menopause education and emotional support all in one place.
Winona isn’t the first to build a digital support layer into its menopause care. Companies like Elektra Health, Gennev, and Peppy have long incorporated community, education and virtual coaching. But Winona says the key difference is in its grassroots feel, grown organically from patient needs, and in its emphasis on community-driven connection – a word that appears repeatedly in its announcement.
“For women navigating this transition, the connections they form through the Winona app can make all the difference in their physical, mental, and emotional health,” said Dr. Cat Brown, Winona’s Medical Director.
“Research indicates that strong social bonds can lower risks of depression, anxiety, heart disease, and high blood pressure — all of which are important to protect against during menopause.”
The app is available on iOS, Android and browser, and is free to use. While the company’s primary focus remains hormone therapy delivered via its telehealth service, this new product signals an attempt to broaden its relevance and deepen engagement, especially as competition in the menopause space intensifies.
Each year, around 1.3 million women in the US enter the menopause transition — a figure that's growing with the aging population. Despite increasing attention, many still report feeling dismissed, uninformed or unsupported during this life stage, both by the medical system and by society at large.
In that context, the rise of community-first digital tools is helping to rewrite what menopause care can look like.