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This is such an important and timely point! In women’s health, the “business opportunity” is real, but the reason it’s an opportunity is that women have been systematically under-served: under-studied in trials, under-diagnosed, and often offered symptom management without root-cause pathways. I love your framing that it starts with listening, because the biggest innovation gaps aren’t always new molecules, but they’re care pathways: earlier recognition (endometriosis, PCOS, perimenopause, autoimmune conditions), better longitudinal metrics (function, pain days, sleep, bleeding burden), and products/services designed around real constraints (time, caregiving load, cost, stigma).

The standard I hope this space keeps insisting on is: rigor + respect. That means:

1. validate lived experience and measure outcomes,

2. build with clinicians and patients (not just marketing),

3. avoid “pink tax” pricing,

4. and treat privacy as non-negotiable, especially when reproductive and cycle data are involved.

If women’s health becomes a sector defined by evidence, usability, and trust, it won’t just be a market, but it’ll be one of the biggest public health upgrades of our lifetime.

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