Women’s health start-up Unfabled launches consumer insights and research platform - and unveils range of own-brand supplements
Women’s health start-up Unfabled launches consumer insights and research platform - and unveils range of own-brand supplements
Unfabled Labs is informed by over 7 million data points from 400,000 women and non-binary people
Unfabled, the women's health and wellbeing platform, today (6 June 2024) announced the launch of ‘Unfabled Labs’, a consumer insights and research platform informed by over 7 million data points from its user base of over 400,000 women and non-binary people.
A new collection of six affordable own-brand supplements have also launched as the first products developed through Unfabled Labs. The range of natural, evidence-backed supplements include Mushroom Superblend and Magnesium Superblend and will support women’s health in areas including menstruation, cramps, libido, focus and sleep.
Founder Hannah Samano told FutureFemHealth:
“We've spent over three years listening, learning and speaking with our community. Women of today may not often speak to their doctors, but they'll speak to us.
“We now want to allow others who want to innovate around female consumer health to be able to tap into our super-qualified audience and community and to de-risk their innovations.
“I think there needs to be as much innovation around female health and wellness as humanly possible to make up for the centuries of very stilted progress, so we want to democratise access to meaningful insights that can fundamentally, when shared, help us all close the gender health gap together.”
The journey to Unfabled Labs and a dedicated product line
Hannah, an ex-Unilever employee, created Unfabled in 2021, originally as a marketplace to bring together a fragmented landscape of women’s health products. Earlier this year Unfabled secured $1.6m bringing its total funding to $2 million since launch.
“We started to see the data and insights really early on, but it was only really recently that we decided to use those insights to launch our own products,” she said.
“As the marketplace grew, our insights started to grow and we started to be able to see where we had issues sourcing good quality products or where our customer base and our community were telling us they had certain problems that we actually couldn’t solve for them.”
The six products now on offer were all developed using the Unfabled Labs approach of surveys, generative insight focus groups and social listening.
For start-ups through to multinationals
Rather than maintain Unfabled Labs insights solely for internal use to produce own-label products the team intentionally decided to make the platform available for partnerships with others.
They’ve already seen interest from multinational consumer health companies who do not have direct channels with consumers. The next stage will be opening up further to start-ups and scale-ups too.
“I care so much about lifting up all founders and innovators around female health and so even though now we're launching our own products we will continue to champion all brands,” said Hannah.
“It’s really my belief that it’s an ecosystem approach and so we're here to close some of the gaps that we see, but we're not going to be able to single handedly close them all ourselves.”
Key features of the platform include intelligence from over 400,000 users and 400+ products; granular GDPR-compliant and anonymised data on conditions, symptoms, diagnoses and consumer insights; access to a multi-generational community passionate about solving women's health needs; social reach of 50 million across digital channels and access to Unfabled’s health experts.
Ultimately, Unfabled Labs will help speed up innovation in the women’s health and wellbeing industry, with Unfabled at the centre as both a one-stop-shop for women and a partner for brands.
“Our mission is to be the most trusted destination in the world for female health solutions. This coupling of a consumer and B2B approach helps us move further on that mission,” said Hannah.
“We want to be seen as that go-to destination for anything to do with female health, consumer innovation and solutions.”