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💌 ŌURA files for IPO | Gaia to scale | Maven expands | MPs debate censorship
The global weekly briefing on women's health innovation and Femtech
 • Anna O'Sullivan
How urinary incontinence became a real healthcare market
Virtual clinics, reimbursement pathways and changing patient behaviour are helping transform one of women’s health’s most overlooked categories into an…
 • Anna O'Sullivan
Dry Days Health urinary incontinence clinic goes in-network with BlueCross BlueShield Maryland
Specialist bladder health care now available to more than a million women in the state
 • Anna O'Sullivan
💌 Issue 147: UroMems' $60m | Evvy's AI advisor | Microbiome trial for preterm birth prevention
The global weekly briefing on women's health innovation and Femtech
 • Anna O'Sullivan
How women’s health branding grew up
Why the fastest-growing brands in women’s health are combining clinical credibility, consumer-grade design and unapologetic honesty
 • Anna O'Sullivan
Evvy launches AI advisor built on vaginal microbiome data
Uses data from more than 100,000 tests
 • Anna O'Sullivan
Why women’s health is building a new ‘trust layer’
Startups, standards and AI platforms are building the systems shaping how women discover, evaluate and trust health information
 • Anna O'Sullivan
💌 Issue 146: PCOS renamed PMOS | AI consortium launch | ŌURA partners on women's health | Calla Lily doses first patients
The global weekly briefing on women's health innovation and Femtech
 • Anna O'Sullivan
Behind the scenes of the FutureFemHealth rebrand
I’ve been working with the team at BOLD LIP - a female-founded creative agency specialising in women’s health branding
 • Anna O'Sullivan
Women’s health leaders launch AI consortium to set standards for the sector
Raising bar for clinically safe, culturally aware, and female-centred design
 • Anna O'Sullivan
PCOS renamed PMOS after 14-year global push to reframe the condition
Polycystic Ovary Syndrome (PCOS) is being renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS)
 • Anna O'Sullivan
The women suffering through anorectal pain - and too embarrassed to ask for help
New research suggests stigma and poor education are leaving women with hemorrhoids and anal fissures to suffer in silence - especially after childbirth.
 • Anna O'Sullivan
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