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How urinary incontinence became a real healthcare market
Virtual clinics, reimbursement pathways and changing patient behaviour are helping transform one of women’s health’s most overlooked categories into an…
May 22 • Anna O'Sullivan
Dry Days Health urinary incontinence clinic goes in-network with BlueCross BlueShield Maryland
Specialist bladder health care now available to more than a million women in the state
May 21 • Anna O'Sullivan
💌 Issue 147: UroMems' $60m | Evvy's AI advisor | Microbiome trial for preterm birth prevention
The global weekly briefing on women's health innovation and Femtech
May 20 • Anna O'Sullivan
How women’s health branding grew up
Why the fastest-growing brands in women’s health are combining clinical credibility, consumer-grade design and unapologetic honesty
May 20 • Anna O'Sullivan
Evvy launches AI advisor built on vaginal microbiome data
Uses data from more than 100,000 tests
May 19 • Anna O'Sullivan
Why women’s health is building a new ‘trust layer’
Startups, standards and AI platforms are building the systems shaping how women discover, evaluate and trust health information
May 15 • Anna O'Sullivan
💌 Issue 146: PCOS renamed PMOS | AI consortium launch | ŌURA partners on women's health | Calla Lily doses first patients
The global weekly briefing on women's health innovation and Femtech
May 13 • Anna O'Sullivan
Behind the scenes of the FutureFemHealth rebrand
I’ve been working with the team at BOLD LIP - a female-founded creative agency specialising in women’s health branding
May 13 • Anna O'Sullivan
Women’s health leaders launch AI consortium to set standards for the sector
Raising bar for clinically safe, culturally aware, and female-centred design
May 12 • Anna O'Sullivan
PCOS renamed PMOS after 14-year global push to reframe the condition
Polycystic Ovary Syndrome (PCOS) is being renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS)
May 12 • Anna O'Sullivan
The women suffering through anorectal pain - and too embarrassed to ask for help
New research suggests stigma and poor education are leaving women with hemorrhoids and anal fissures to suffer in silence - especially after childbirth.
May 12 • Anna O'Sullivan
Women dismissed by healthcare professionals are turning to AI and social media for health advice, report finds
New research highlights how pain dismissal is pushing women toward alternative health information sources - particularly among younger generations.
May 7 • Anna O'Sullivan
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