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May 2026

The messy middle of equity and inclusion in femtech
Uncomfortable questions about the tension between commercial viability and true equity
 • Anna O'Sullivan
Can the Nordics build the first systems-level blueprint for women’s health?
Women's health is becoming infrastructure - and a new Playbook is designed as open-source coordination architecture for how systems can respond.
 • Anna O'Sullivan
💌 Issue 148: ŌURA files for IPO | Gaia to scale | Maven expands | MPs debate censorship
The global weekly briefing on women's health innovation and Femtech
 • Anna O'Sullivan
How urinary incontinence became a real healthcare market
Virtual clinics, reimbursement pathways and changing patient behaviour are helping transform one of women’s health’s most overlooked categories into an…
 • Anna O'Sullivan
Dry Days Health urinary incontinence clinic goes in-network with BlueCross BlueShield Maryland
Specialist bladder health care now available to more than a million women in the state
 • Anna O'Sullivan
💌 Issue 147: UroMems' $60m | Evvy's AI advisor | Microbiome trial for preterm birth prevention
The global weekly briefing on women's health innovation and Femtech
 • Anna O'Sullivan
How women’s health branding grew up
Why the fastest-growing brands in women’s health are combining clinical credibility, consumer-grade design and unapologetic honesty
 • Anna O'Sullivan
Evvy launches AI advisor built on vaginal microbiome data
Uses data from more than 100,000 tests
 • Anna O'Sullivan
Why women’s health is building a new ‘trust layer’
Startups, standards and AI platforms are building the systems shaping how women discover, evaluate and trust health information
 • Anna O'Sullivan
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